Every claim is a checkable process —see how a morning runs
What we read · and why
Four source classes. Zero social feeds.
About fifteen machine-readable feeds — we read only what publishers offer machines, never behind a login or paywall, and never scraped from social or video platforms. Most popular crypto content is a retelling of 5–10 originals; we read the originals.
- Source 01
Diverse crypto press
Mainstream outlets to professional sceptics — one event from many angles, so no single outlet’s slant carries a story.
How · public feeds - Source 02
Business & markets press
Crypto is priced in Washington, at the Fed and in the bond market — not only on-chain. So we read the macro desks too.
How · public feeds - Source 03
Primary sources
Central-bank and statistical releases: the origin itself, not the third-hand retelling everyone else recycles.
How · official releases - Source 04
On-chain & market data
The few numbers your theses actually ride on — read straight from the chain and the market, not from someone’s take on them.
How · data APIs - Signal only
A breadth signal
“What is everyone talking about?” — a completeness check and a ranking input. Read as a signal only, never as the text of a story.
How · ranked, never quoted
The pipeline · end to end
Six steps, every run.
Half the work takes no AI at all — collecting, deciding and checking are deterministic. AI only writes and cross-checks, and nothing ships until it passes both gates.
Step 01
deterministic
Collect
Pull the day’s items from the source feeds and on-chain data. No logins, no paywalls, opt-outs respected.
Step 02
deterministic
Decide
Is there enough new signal to publish? A sharp market move can force a run — but never a briefing for its own sake.
Step 03
AI
Write
Cluster what independent outlets carry, rank by long-term relevance and your theses, and write the summary plus the strongest bull and bear case — in our own words.
Step 04
deterministic
Validate
A strict gate: structure, sources present, every number found in the reporting, and no copied wording.
Step 05
independent AI
Cross-check
A second, independent model verifies every claim against its sources. A run that fails is not published.
Step 06
deterministic
Publish
Atomically. Until a new run passes, the app keeps showing the last verified briefing. Rather stale than wrong.
The Moonkelp engine · every morning
The morning, on a loop.
What the engine does before you wake up — collected, ranked, written, checked, published. Stylised and endless; the real thing, replayed line by line exactly as it ran, is one click away.
A stylised loop of the engine’s six steps: collect, decide, write, validate, cross-check, publish.
The method · point by point
Eight points, in full.
Moonkelp is written by machines and read by people. That only works if the machine’s rules are public. This page is the whole method — a three-minute read, kept current.
01
the product
What Moonkelp is
Moonkelp is a daily 60-second briefing for long-term crypto investors: eight reports across crypto and macro, the strongest bull and bear case for each, filtered by the theses you hold — threats first. It is built to answer one question —am I fully informed? — and then let you go. Target reading time: about a minute.
02
sources
Where stories come from
We read the source layer, not the echo. Around fifteen sources across four classes: editorially diverse crypto press (from mainstream to professional sceptics), business and markets press,primary sources(central-bank and statistical releases), and raw on-chain data for the indicators. We read only what publishers offer for machine reading, and we respect opt-outs. Most popular crypto content is a retelling of a handful of originals — reading the originals is the entire point.
03
ranking
How ranking works
A story rises when severalindependentoutlets carry it, when it matters on a multi-year horizon, and when it touches the investment theses our readers follow — threats before comfort. A story never rises because it would generate clicks. “Bitcoin moves 3 %” is not a top story.
04
both sides
Both sides, by design
Every story carries the strongest honest bull case and the strongest honest bear case — steelman arguments, written from the sources, with links back to the originals. If a side has no grounded argument, we say so rather than invent one.Perspectives, not investment advice.
05
the gates
Checked before published
Every briefing passes two gates before you see it: a deterministic validator (structure, sources, numbers, no copied wording) and asecond, independent AI modelthat cross-checks every story against its sources — is each claim grounded, is every number in the reporting, are the takes specific? A run that fails is not published; the app keeps showing the last verified briefing.Rather stale than wrong.
06
never
What we never do
- No scraping of social platforms or video sites, no paywalled content.
- No copied sentences — our own words only, with links to the originals.
- No ads, no sponsored placements, no engagement optimisation.
- No buy or sell recommendations, no price targets.
- No feed, no push nudges, no design that wants you to stay.
07
ai, labeled
AI, labeled
The texts are machine-written and marked as AI-generated. The sources are linked on every story, every story names the thesis it speaks to, and each briefing carries the number of claims that were checked and the number that were dropped — the failures are printed, not hidden.
08
fine print
The fine print
Research and perspectives, not investment advice. Texts are AI-generated from public reporting, cross-checked by a second model, and linked to their sources. Nothing here is a recommendation to buy or sell anything. Questions about the method: see theimprintfor contact.